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Initially the entertainment central for the latest DVDs, MP3s, video games and Blu-ray movies, Rakuten has evolved to offer an extensive selection for lovers of online shopping. Browse fashion, electronics, toys, books, instruments, groceries, jewellery and gifts as well as baby, pets and sport products. Pick out what you need from any of the reputable sellers and apply a Rakuten discount code for a deal on your chosen items. Save money on everything from a special gift for a friend, pet food to keep your dog’s tail wagging happily, or anything else – Rakuten and Play.com have always been about shopping easily with smart savings where it matters!